5. Go where the season is. The snuggly pajamas that Valerie Johnson's Big Feet Pajama Company Co. produces are suited for the cold climates of places like the company's Lakebay, Wash., headquarters. But during the slow summer months, Johnson, 43, began to notice a steady stream of orders from Australia and New Zealand, where winter was in full effect. As she began to cultivate that market, it made up as much as 70 percent of all orders between March through August. This year, Johnson launched a targeted Australian Google AdWords campaign and invested in a small distribution facility in Australia to reduce costs like shipping and customs to down under customers and to exploit the winter season in key southern hemisphere markets. "We expect this move to result in exponential growth," she says.